How to Keep Your Clients: 2 Top Tips

So, you’ve already attracted a fair few clients and they seem happy with your work. They’re coming to you to feel, for you to help boost their confidence, and you’re doing just that. But, how do you keep them? As you find yourself on the salon battleground that is very much bustling and booming, we’ve got you covered in the fight to win!

Personalise your Service

First thing’s first – you gotta’ make each of your clients’ experiences as considered and personal as possible. When your customer feels like you know them and their preferences, they’re way more likely to carry on returning to you – because you’ve taken the time to cater to their exact needs. This doesn’t mean, however, that you go straight in with the TMI – asking all about their cats. But rather remembering their favourite gel polish shade, their easiest appointment time, their most preferred amount of personal chit chat.

Needless to say, this sort of personalisation builds rock solid loyalty between you, your brand, and your customer. In fact, a 2020 study found that 80% of online shoppers only shopped with brands offering personalised experiences. Why? Simply because they wanted to be treated like individuals, as opposed to appointment slots.

Strengthen your Brand

This leads us onto our next point – uniforms and brand identity! How your clients perceive your business depends a lot on your image. High-quality salon uniforms are essential for enhancing your appeal in the market. They instantly catch the attention of potential customers, help your current customers familiarise with your staff, and massively increase your brand value.

Selecting your salon tunics can be daunting when you’re not fully up to speed with salon industry trends, we understand that. So, we’re here to help. If you have good quality salon tunics, the payoff will be amazing because you won’t have to continually replace them. Since salons have become more competitive, we’ve noticed higher demand for the best quality uniforms and so we’re here to give you what you need. And what’s more – by matching your uniform to your salon’s interior scheme, you can really bring your brand to life and position yourself as the stand-out, go-to salon for customers.

All in all, being appealing and caring to customers is the secret to retaining clients that give word-of-mouth recommendations, which is the crux of being successful in the industry. So, if your customers see you not only as a high-quality salon with neat uniforms and talented professionals, but a place to be part of a supportive, friendly community, then you’re winning!